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🎉 Verizon officially joins T-Mobile on CTIA's Branded Calling ID solution! 🎉
The only industry-led solution to deliver trusted, branded calls nationwide
Scam Likely
Unknown
Low Answer Rates
Branded Calling ID
ROI & Pricing Calculator
Measure the impact BCID has on your outbound calling campaigns from a cost, revenue, and ROI perspective
T-Mobile
Verizon
High Answer Rates
Branded Calling ID
ROI & Pricing Calculator
Measure the impact BCID has on your outbound calling campaigns
View BCID ExamplesQuick Setup
Default assumptions:
- • 7 hours per day
- • 20 days per month
- • $18.50/hr agent cost
Customize by clicking the link below ↓
Quality Voice & Data is one of the leaders in helping brands implement BCID at scale to improve campaign success.
Real-World BCID ROI Scenarios
Below are example Branded Calling ID (BCID) ROI scenarios for common outbound programs. Each scenario shows how BCID changes call answer rates, conversions, and net revenue for a specific team size and campaign type. These examples are based on the same simulation engine that powers the calculator above.
30 Agents – Outbound Sales
Quick Setup: 30 agents · Scenario: Outbound Sales
Final Take on BCID: Your team makes 10.5% fewer calls and talks to 1.8% fewer leads, yet still generates 62.6% more conversions each month. This delivers $49.2k in additional conversion value at a cost of only $6.6k in BCID fees.
Verdict – Is BCID worth it for this campaign? Yes, the campaign generates $48,242 additional monthly revenue when taking into account the cost of BCID and the value of the additional conversions.
Key Impact Metrics
- Monthly Revenue Increase: $48,242
- ROI Improvement: 46.4%
- Net Revenue Difference (Value Created - Cost): $48k
Performance Comparison
| Metric | Without BCID | With BCID |
|---|---|---|
| Calls Answered | 31,414 | 50,487 |
| Conversions | 684 | 1,112 |
100 Agents – Customer Support / Appointment Setting
Quick Setup: 100 agents · Scenario: Customer Support / Appointment Setting
Final Take on BCID: Your team makes 17.5% fewer calls and talks to 5.9% fewer leads, yet still generates 53.6% more conversions each month. This delivers $430.6k in additional conversion value at a cost of only $11.2k in BCID fees.
Verdict – Is BCID worth it for this campaign? Yes, the campaign generates $420,316 additional monthly revenue when taking into account the cost of BCID and the value of the additional conversions.
Key Impact Metrics
- Monthly Revenue Increase: $420,316
- ROI Improvement: 146.8%
- Net Revenue Difference (Value Created - Cost): $420k
Performance Comparison
| Metric | Without BCID | With BCID |
|---|---|---|
| Calls Answered | 96,723 | 138,036 |
| Conversions | 10,051 | 15,434 |
20 Agents – Financial Services – Warm Lead Followup
Quick Setup: 20 agents · Scenario: Financial Services – Warm Lead Followup
Final Take on BCID: Your team makes 6.0% fewer calls and talks to 3.6% fewer leads, yet still generates 12.9% more conversions each month. This delivers $172.5k in additional conversion value at a cost of only $2.0k in BCID fees.
Verdict – Is BCID worth it for this campaign? Yes, the campaign generates $225,817 additional monthly revenue when taking into account the cost of BCID and the value of the additional conversions.
Key Impact Metrics
- Monthly Revenue Increase: $225,817
- ROI Improvement: 63.2%
- Net Revenue Difference (Value Created - Cost): $226k
Performance Comparison
| Metric | Without BCID | With BCID |
|---|---|---|
| Calls Answered | 21,883 | 22,601 |
| Conversions | 5,359 | 6,049 |
50 Agents – Membership Retention
Quick Setup: 50 agents · Scenario: Membership Retention
Final Take on BCID: Your team makes 6.2% fewer calls and talks to 4.2% fewer leads, yet still generates 14.1% more conversions each month. This delivers $46.1k in additional conversion value at a cost of only $9.2k in BCID fees.
Verdict – Is BCID worth it for this campaign? Yes, the campaign generates $37,091 additional monthly revenue when taking into account the cost of BCID and the value of the additional conversions.
Key Impact Metrics
- Monthly Revenue Increase: $37,091
- ROI Improvement: 16.8%
- Net Revenue Difference (Value Created - Cost): $37k
Performance Comparison
| Metric | Without BCID | With BCID |
|---|---|---|
| Calls Answered | 39,027 | 43,154 |
| Conversions | 17,720 | 20,212 |
60 Agents – Outbound Lead Generation
Quick Setup: 60 agents · Scenario: Outbound Lead Generation
Final Take on BCID: Your team makes 11.4% fewer calls and talks to 3.3% fewer leads, yet still generates 69.8% more conversions each month. This delivers $259.7k in additional conversion value at a cost of only $12.7k in BCID fees.
Verdict – Is BCID worth it for this campaign? Yes, the campaign generates $258,070 additional monthly revenue when taking into account the cost of BCID and the value of the additional conversions.
Key Impact Metrics
- Monthly Revenue Increase: $258,070
- ROI Improvement: 124.0%
- Net Revenue Difference (Value Created - Cost): $258k
Performance Comparison
| Metric | Without BCID | With BCID |
|---|---|---|
| Calls Answered | 62,479 | 96,205 |
| Conversions | 3,237 | 5,495 |
BCID Pricing Overview
How BCID Pricing Works
BCID pricing is driven entirely by the wireless carriers that receive the call. Each carrier sets a fixed per-call fee for BCID-enabled outbound calls, and those costs are passed through to businesses using one of two standard models. In both cases, fees apply only to outbound calls, regardless of whether the recipient answers.
Two Standard Pricing Models
- Flat-Rate + Monthly Minimum: Brands pay carrier-specific per-call rates along with a required monthly minimum that covers ongoing BCID management and access.
- Tiered Usage: Pricing is purely usage-based, with per-call rates decreasing as monthly call volume climbs.
Setup Fees & Forecasting
Carriers also typically charge a one-time or annual setup fee to onboard a brand, which includes logo upload, call-reason metadata, and phone-number association. Because each carrier publishes its own pricing—and some, like Verizon, offer multiple variants—costs can vary significantly by destination network. As a result, accurate forecasting depends on a brand's call volume, carrier distribution, and choice of pricing model. Tools like a BCID pricing calculator help estimate expected spend month-to-month.
For a deeper breakdown of carrier-by-carrier costs and examples, see our BCID pricing article in the Knowledge Center.
What is Branded Calling ID?
Branded Calling ID™ is an industry-led, standards-based Rich Call Data (RCD) ecosystem designed to deliver secure, trusted, and branded calls nationwide for enterprise businesses. Built on in-band, end-to-end cryptographically signed calls using STIR/SHAKEN, it enables verified delivery of caller name, logo, and call reason directly to consumer smartphones. By relying on established industry standards and rigorous vetting, Branded Calling ID helps protect consumers from fraud and ensures that legitimate enterprise calls are clearly identifiable and trustworthy.
The ecosystem is made up of independently vetted and audited Authorized Partners who verify enterprise phone numbers and branding assets to ensure authenticity. Its cross-network interoperability allows branded calls to be delivered consistently across participating networks, setting it apart from fragmented or proprietary solutions. Branded Calling ID also uniquely provides confirmation of Rich Call Data delivery, with detailed reporting and a pay-only-for-confirmed-delivery model, giving enterprises transparency, accountability, and confidence in their outbound calling.
Disclaimer: This calculator provides directional estimates for planning purposes only. Results are based on simulation modeling with industry-standard assumptions.